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The Personable Business: Creating your Story with Social Content
When social first started, it was just a place to socialize online. Then businesses with one-track, money-oriented minds began to see an easy opening into consumers’ thoughts. Says the marketer to the...
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Dominating with Content and the Fight to the Top
Content developers R’ Us. Using the highest forms of technological pen and ink (to wit, the computer), we craft humorous, informative, selling copy – not for just anybody, but for your target market....
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How to Boost the Success of Your Link Bait BEFORE You Hit Publish
You’ve spent hours researching and crafting the perfect piece of content. Now, you’re worried. What if your content fails to generate those much needed links? So, you tweak the content. You tweak it...
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Online Marketing 101: In the Beginning, There Was Google
Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to...
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Brain Dump
Do you have a process for writing your content? Mine is pretty simple, I just sit down and let it flow. When I am done, I edit, see where I need to trim things and where I need to bulk things up and...
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Blogging Lessons Learned: My 7 Links
Bonnie, NapoliUnplugged.com’s owner/operator and bloggess extraordinaire of all things Naples, Italy, recently nominated the Level343 Article Archive to join in a project. The project, started by...
View Article12 Steps to Creating a Business Blog
We’re buried in the Internet day in and day out. Being surrounded by the very things we talk about, it’s hard to remember sometimes that some people don’t have so much as the basics. Today, we’re going...
View ArticleCut the HFCS From Your Copywriting
Copywriters, if you think about it, are a bit like food manufacturers. We’re feeding messaging to the masses, and most people are completely oblivious to the ingredients we use. But we are aware – at...
View ArticleContent Optimization The Best SEO
Yes, content optimization is the best SEO. It’s one of the fundamental aspects of publishing content. Creating quality content for a target audience is only useful when the audience can find it and...
View ArticleCreating SEO Content for Search Engines AND Visitors
No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of...
View ArticleContent Audits: What Are They, and How Do They Help You?
Content audits: they’re all the rage according to marketing folk. When you talk to someone in the industry, it’s a fair bet that they’ll be pushing you to “get one done.” But what is a content audit?...
View ArticleContext Marketing is Better than Quality Content: Here’s Why
“Content is King,” goes the saying, but context marketing is the crown. In the online marketing world, “just” having quality content isn’t always enough. By focusing only on creating amazing content,...
View ArticleA Content Development How-To: Your Target Audience Needs Your Content
It’s easy to think about your target audience and how you need them to respond to your content. After all, if they don’t respond, you don’t get traffic, authority, sales, or a cookie. However, have you...
View ArticleYour Visitors’ Behavior Tells You About Your Content Marketing Efforts. Are...
You spend a lot of time on your content marketing; doesn’t it make sense to pay attention to how well it’s working for you? Many look at their month-to-month traffic and say, “oh, we had a good...
View ArticleCopywriting, Content Development and Strategies
Copywriting and content development are often used interchangeably, as if they mean the same thing. They don't, and it's important to know the difference.
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